Factors affecting the industry
policy. Due to the current cost-benefit problem of the photovoltaic industry, it is very difficult for the industry to form a self-cycle without corresponding policy support, which means that the photovoltaic market is not a "pure" market, but a "policy market." For example, in Germany and Japan, the surge in market capacity is the result of government policy stimulus. If a market is subject to human factors, its ability to resist risks is poor.
funds. As the photovoltaic industry has a long profit period and large initial investment, and the industry itself is affected by policies, the credit of policymakers has an important impact on the industry. And this influence directly determines the confidence of investors and various financing platforms. Even if the photovoltaic market in a certain region has great potential, if there is a large funding gap, market development will also cause constraints.
Social environmental awareness. With the strengthening of people's awareness of environmental protection, photovoltaic power generation is more and more recognized by everyone, which has also promoted the development of the photovoltaic industry to a certain extent.
admission to market
The photovoltaic industry has a large production capacity and a mature industrial chain, but some aspects of the industry still need to be improved, such as the industrial structure and domestic policies. When it comes to stent products, the market threshold is not high and there are no industry barriers. Because of this characteristic of the product, there are many players in the industry and the competition is very fierce. In order to avoid the era of meager profits caused by the homogeneous competition of products, companies have integrated resources horizontally or vertically in the industry. In the past two years, the industry is very significant in that all players in the industry chain are moving towards the downstream industry-applications.
Although there is no clear market access system for photovoltaic mounts, certain projects in some regions may specify certain certifications or standards. For example, China's former "Golden Sun" project has developed project certifications; the British "green roof" project has clearly stipulated that products need to pass MCS certification to obtain corresponding subsidies.
Market characteristics
Generally speaking, stent products are divided into domestic and foreign markets, and foreign markets are divided into European markets, North American markets, Japanese and Korean markets, Southeast Asian markets, and Australian markets.
Different markets have different characteristics: For example, due to policy support in developed countries, the photovoltaic market is very developed; social-environmental awareness is high, and the foundation of the ground installation system mostly uses pile foundations that have less damage to the ground; labor costs are higher, so solar panel mount bracket are required to be lightweight, fast, easy to install, and controllable installation deviations, etc., generally adopt aluminum alloy structure.
The domestic market and some developing regions are very sensitive to product prices and generally use cheaper carbon steel structures.
Customer composition
Who are the customers of the stent products? The simplest classification: end customers and middlemen. End customer refers to the project used after purchase: for example, EPC, system integrator, subcontractor, owner, installation company or operator, etc .; middleman refers to the role in the circulation of support products: such as distributors, wholesalers Retailers, etc. In fact, customers are not divided strictly. Different customers have different market resources, and they also have different effects on the procurement and application of stent products and brand building.
Customer-oriented
Looking at the stent products from the customer's perspective, their concerns about the stent products are as follows:
price. As a buyer, the price has always been an important factor in reaching a purchase intention. Unless the company has established technical barriers and property rights protection and has strong bargaining power, it must be priced carefully. If you blindly pursue higher profit margins, then you may push customers to competitors; if the cost is not controlled well, please solve your own problems first, and do not let the "God"-customers bear for you.
quality. No customer is willing to buy garbage, even if it costs only one dollar. What are the aspects of the quality of the stent product? Strength, stiffness, and durability. In addition to internal testing and verification, a capable company will also ask third-party qualified institutions for certification, testing and structural verification to endorse its product quality.
service. When it comes to service, we may think of being humble and responsive. In fact, the service should also include: effective communication and professional technology, not only saving customers 'money costs but also saving customers' time and energy costs.